Modern Catalog Arguments: be inspired by Ikea™
The Ikea catalog has been printed 213.000.000 times (that’s right, 213 millions!) in 2016 (source: statista.com)
Printed catalogs can be trendy.
Here are the arguments (+ our technical comments)
- simple & intuitive (since Gutenberg, some experience there)
- no cables !
- fully charged & eternal battery life ! (& no virus, no upgrade … longer MTBF overall)
- “interface” of 7.5×8″ (note: gives a original/design look, but not the most common nor cheap, neither in US or EU)
- but expands to 18″ (when open… no phone nor laptop has that)
- navigation by tactile touch technology (yes, manual!)
- high definition pages (indeed, printing has higher resolution than many e-something, and for sure a better controlled layout & rendering)
- right to left to move forwards, left-to right (touch) to move backwards, no lag (no electronic method permits indeed to flip the pages so fast, move in any direction and stop at will)
- crystal clear page (many options on paper surface & quality)
- bookmark a page (with the corner) (indeed simple, but probably not the most durable and simple. Here electronic has arguments)
- … and then he develops more funny arguments (sharing, password protection, upload yourself to the store …)