Posts Tagged ‘color’

2. Choosing output methods

Print vs. digital

Although digital catalogs can be shared with minimal effort, attached to e-mail messages and saved in a computer folder, printed catalogs increase the likelihood that one issue of your project reaches multiple readers. One of print’s greatest strengths lies in its ability to provide lasting documents that readers share and pass on, effectively multiplying the audience for a single issue. Readers may dog ear pages to mark items of interest, insert bookmarks, or use self-adhesive notes to flag read more

3. Typography

One of the most fundamental decisions you must make in creating a catalog lies in choosing the typefaces that you’ll use to set the text content of your work. You may be accustomed to using the word “font” to refer to individual typefaces. Technically, a font consists of all the individual characters (letters, numbers, punctuation, accented characters, etc.) that are available in a typeface. The word “typeface” designates an individual typographic design.

You’re probably familiar with read more

4. Choosing colors and using them effectively

Color adds interest and emphasis. It can highlight important items and draw the reader’s eye to specific elements on the page. How you use color also depends on how you plan to output your catalog.

Some colors reproduce equally well on just about any output equipment. Others fall outside the reproduction gamut of some types of printing equipment and may be challenging to view on your computer monitor. A device’s gamut represents the range of colors and shades it can represent.

In the section read more

5. Image selection and planning

How do you plan to depict your products? The answer to this question carries significant weight in determining your overall catalog design.

Size

Regardless of whether you want to show featured images of your products or restrict their depiction to thumbnail sizes, you’ll want to capture your photos at a large size that enables you to produce multiple smaller variations. Small photographs pixel ate when you enlarge them. Large images become slightly softer in appearance when you reduce their dimensions. read more

6. Project design and page-size selection

Aside from catalogs produced in specialized shapes through the use of customized hardware and a process called die cutting, most catalogs assume some form of rectangular shape, typically with the bound edge of the project at the left side of the outside front cover.

Press printed or digitally distributed, catalogs can take on any dimensions their creators prefer, but a few considerations point the way in favor of specific sizes.

Digital distribution

Because digital catalogs “live” onscreen, they make ideal candidates read more

8. Page building

Page-layout applications rely on combinations of visual and typographic styles that can be assembled into templates. Templates provide an assortment of master pages (like templates within the template) that address the format requirements of an individual catalog project, including product listings, product features, and introductory pages. These templates save large amounts of time and effort at the same time that they reduce the prospect of inconsistent formatting. When it comes to creating read more

10. Document and asset management

Page-layout applications typically allow you to manage visual assets as linked or embedded files. To minimize the size of your layout file, maximize the quality of visual output, and keep your document efficient to edit, always choose to link rather than embed your visuals. Embedding often relies on copying images from other applications and pasting them into your page layout. This technique can affect the fidelity of color output at the same time that it makes the size of your layout file balloon read more

13. Printing and production glossary

Ascender: The portion of a typeset character that extends above the x height, which is defined as the area occupied by lower-case characters that contain neither ascenders nor descenders. In most cases, the lower-case letters “b,” “d,” “f,” “h,” “k,” and “t” include ascenders. See also Descender

Bleed: To print an image or area of color that extends read more

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