Catalogs differ from leaflets and brochures in several important functional and philosophical ways. First, pamphlet-style literature typically is designed to use a constrained space to convey a moderate amount of information about one product or a superficial level of detail about several related products. Because they contain more pages than simple single-sheet brochures, catalogs can give a well-rounded picture of individual products and excel at presenting entire product lines.
How do you plan to depict your products? The answer to this question carries significant weight in determining your overall catalog design.
Regardless of whether you want to show featured images of your products or restrict their depiction to thumbnail sizes, you’ll want to capture your photos at a large size that enables you to produce multiple smaller variations. Small photographs pixel ate when you enlarge them. Large images become slightly softer in appearance when you reduce their dimensions.
Although it could easily be handled in-house by the marketing or the sales team, but
Companies love to outsource their catalogs
Designing a product catalog is a great way to reach out to new customers and win new business. Having said that, a catalog that is both cohesive, all-encompassing and visually appealing is hard to create and maintain. This is when you will likely have to subcontract a designer to do the job for you. From giving out complex instructions to proofreading, you will have to do it all. Let’s dig deeper into this process and how to go about it.