Print vs. digital
Although digital catalogs can be shared with minimal effort, attached to e-mail messages and saved in a computer folder, printed catalogs increase the likelihood that one issue of your project reaches multiple readers. One of print’s greatest strengths lies in its ability to provide lasting documents that readers share and pass on, effectively multiplying the audience for a single issue. Readers may dog ear pages to mark items of interest, insert bookmarks, or use self-adhesive notes to flag
Color adds interest and emphasis. It can highlight important items and draw the reader’s eye to specific elements on the page. How you use color also depends on how you plan to output your catalog.
Some colors reproduce equally well on just about any output equipment. Others fall outside the reproduction gamut of some types of printing equipment and may be challenging to view on your computer monitor. A device’s gamut represents the range of colors and shades it can represent.
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Aside from catalogs produced in specialized shapes through the use of customized hardware and a process called die cutting, most catalogs assume some form of rectangular shape, typically with the bound edge of the project at the left side of the outside front cover.
Press printed or digitally distributed, catalogs can take on any dimensions their creators prefer, but a few considerations point the way in favor of specific sizes.
Because digital catalogs “live” onscreen, they make ideal candidates
Page-layout applications typically allow you to manage visual assets as linked or embedded files. To minimize the size of your layout file, maximize the quality of visual output, and keep your document efficient to edit, always choose to link rather than embed your visuals. Embedding often relies on copying images from other applications and pasting them into your page layout. This technique can affect the fidelity of color output at the same time that it makes the size of your layout file balloon
Ascender: The portion of a typeset character that extends above the x height, which is defined as the area occupied by lower-case characters that contain neither ascenders nor descenders. In most cases, the lower-case letters “b,” “d,” “f,” “h,” “k,” and “t” include ascenders. See also Descender
Bleed: To print an image or area of color that extends
Designing a product catalog is a great way to reach out to new customers and win new business. Having said that, a catalog that is both cohesive, all-encompassing and visually appealing is hard to create and maintain. This is when you will likely have to subcontract a designer to do the job for you. From giving out complex instructions to proofreading, you will have to do it all. Let’s dig deeper into this process and how to go about it.
PDF (Portable Document Format) is a rich text file formats capable of embedding images, text, fonts and 2D vectors in a document. Several document types can encode rich text, but since its development by Adobe Systems in 1993 the PDF is one of the most popular cross-platform document type in use today. Apart from its ease of use on several modern devices, here are some other features of the PDF that make it more preferable to other text file formats.
Fonts, together with resolution is the critical aspect of any PDF.
If an image is missing, you will see it. If a font “looks” OK, it means it is …. possibly.
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