Posts Tagged ‘marketing’

1. Styles and types of catalogs

Catalogs differ from leaflets and brochures in several important functional and philosophical ways. First, pamphlet-style literature typically is designed to use a constrained space to convey a moderate amount of information about one product or a superficial level of detail about several related products. Because they contain more pages than simple single-sheet brochures, catalogs can give a well-rounded picture of individual products and excel at presenting entire product lines.

Second, customers read more

2. Choosing output methods

Print vs. digital

Although digital catalogs can be shared with minimal effort, attached to e-mail messages and saved in a computer folder, printed catalogs increase the likelihood that one issue of your project reaches multiple readers. One of print’s greatest strengths lies in its ability to provide lasting documents that readers share and pass on, effectively multiplying the audience for a single issue. Readers may dog ear pages to mark items of interest, insert bookmarks, or use self-adhesive notes to flag read more

7. Text

Great product photography, compelling product features, and competitive pricing can transform prospects into purchasers—but only if your catalog copy conveys your product story and marketing messages effectively. As you review the text for your catalog, read it from the point of view of your likely customers, and enlist trusted colleagues to provide feedback as well.

Remember that your expert knowledge and opinion of what you sell may not reflect the same interests read more

8. Page building

Page-layout applications rely on combinations of visual and typographic styles that can be assembled into templates. Templates provide an assortment of master pages (like templates within the template) that address the format requirements of an individual catalog project, including product listings, product features, and introductory pages. These templates save large amounts of time and effort at the same time that they reduce the prospect of inconsistent formatting. When it comes to creating read more

9. Planning for series and updates

It’s always wise to begin a project with an eye to versions, sequels, and follow-ups. Ask and answer some basic questions to help yourself plan. The answers to some of these questions affect the answers to others.

  1. How often do you add new products? Frequently? Rarely?
  2. How often do you plan to issue your catalog? Monthly? Quarterly? Annually? On an as-needed but irregular basis?
  3. How many products do you want to feature in your catalog? Everything you sell? One specific line? Only sale items and closeouts?
  4. Will your catalog appear in only one language? If not, will you incorporate multiple languages into each issue or create separate versions in individual languages? Are these languages written using alphabets, logographic or segmental scripts, or syllabaries? Are any of these languages right-to-left reading? In how many of these languages are you fluent?
  5. Will you need different catalog variations for different parts of the world, reflecting the need to avoid mentioning certain products where they clash with cultural traditions or local laws?

Products and scheduling

The number of products you want to feature, and the pace at which you update your product line, has an effect on how many pages your catalog may need and how often you issue it. Some companies issue one master catalog each year, with much-smaller updates each month or quarter to list read more

Update your website or shop automatically

update your cms automatically

Prodalist is extending its features. On top of creating various types of catalogs, on top of creating apps without programming, you will be able, from your desktop, to

Create or Update all your products in your website automatically

Marketing benefits of company mobile app

Today it seems that every business problem has a tech related solution. Company apps are the latest trend digital marketing solution. Despite all the hype a good number of business people still do not see always the value that mobile apps can add to their business. Contrary to what they may think there is tremendous benefit to be reaped through mobile marketing.

Traditional catalog creation process

Designing a product catalog is a great way to reach out to new customers and win new business. Having said that, a catalog that is both cohesive, all-encompassing and visually appealing is hard to create and maintain. This is when you will likely have to subcontract a designer to do the job for you. From giving out complex instructions to proofreading, you will have to do it all. Let’s dig deeper into this process and how to go about it.

Copyright © 2017 inDiscus sas - All Rights Reserved - prodalist® is a registered trademark in many countries